UltraShine Hydrating Shampoo

The Ingredient Your Scalp Has Been Asking For

Scalp itch is common and commonly misdiagnosed. Most people reach for anti-dandruff formulas or assume dry scalp. The actual source is often deeper: a neuropeptide called Substance P, released by sensory nerves in the epidermal layer when they encounter irritation or stress. It triggers a cascade of inflammation and histamine response that registers as itch. Most topical treatments can't reach it. Hydrolyzed Cornstarch can.

What It Is
A naturally derived ingredient produced through enzymatic hydrolysis: enzymes, not harsh chemicals, break corn starch down into short-chain sugars called oligosaccharides. Biocompatible and bioavailable, it works at the level of the scalp's sensory biology rather than the surface.

How It Works
The oligosaccharides in Hydrolyzed Cornstarch block the NK-1 receptor, the specific receptor Substance P activates to trigger itch. That intercepts the signal before inflammation begins, addressing discomfort at its source rather than masking it after the fact.

It also forms a gentle moisturizing film on the scalp and hair fiber, improving slip and reducing manipulation damage during cleansing. No heaviness. No residue.

What It Delivers

• Reduces scalp itch by blocking the specific nerve receptor responsible for itch signaling
• Anti-inflammatory and anti-allergic properties that calm scalp sensitivity at the source
• Improves slip and detangling during cleansing, reducing breakage and manipulation damage
• Supports scalp barrier health through moisturizing, film-forming properties
• Gentle on sensitive scalps, including those with compromised barrier function

Clean Credentials
Produced through enzymatic hydrolysis, one of the cleanest processing methods in cosmetic chemistry. No harsh solvents. No synthetic additives. Corn starch, broken down by enzymes into smaller compounds the scalp can actually use.

Sometimes the most effective ingredients are also the simplest ones.

A sophisticated blend of five amino acid-based cleansers gently lifts away excess oil, buildup, and impurities without stripping the scalp or hair. This pH-conscious system helps preserve essential moisture and maintain a clean, balanced scalp - creating the ideal foundation for healthy, stronger hair.

Citropol
Silicone-Free. Frizz-Free. No Compromise.

For decades, silicone has been the default ingredient for smooth, manageable hair. It works by coating the strand with a synthetic film that temporarily tames frizz and adds slip. The problem? Silicones are not biodegradable; they build up on your hair over time, and they sit on a clean beauty no-fly list for good reason. Citropol is the answer the industry has been working toward.

What It Is
Citropol is a plant-derived, forest-sourced polymer made from terpenes, the naturally occurring compounds found in pine trees. It is biorenewable, 100% biodegradable, and certified to meet Forest Stewardship Council (FSC) standards. Every molecule is upcycled from a byproduct of the paper-making process, meaning nothing goes to waste. It is one of the very few ingredients that is genuinely better than silicone in both performance and sustainability.

How It Works
Citropol coats each strand with a lightweight, uniform layer that smooths the cuticle, reduces friction, and locks out humidity. Unlike silicone, which sits on top of the hair and accumulates with repeated use, Citropol integrates cleanly and leaves no heavy residue behind.

The result is hair that moves, feels natural, and stays smooth without the weight or buildup you'd expect from a conventional anti-frizz ingredient.

What the Science Shows
When tested head-to-head against a benchmark silicone, Citropol outperformed across every key hair care metric:

- 58% reduction in frizz vs. 55% for silicone, in controlled testing
- 45% less product buildup after 10 applications compared to silicone
- Heat protection up to 450°F, guarding hair from styling damage
- Humidity resistant, keeping frizz at bay even in high-moisture conditions
- Improved combability and shine, without grease or residue

Clean Credentials
Citropol carries one of the cleanest sustainability profiles of any performance hair ingredient available. It is biorenewable, biodegradable according to the OECD 301B standard, non-toxic, and non-allergenic. The terpenes it is made from are FSC-certified pine, upcycled from what would otherwise be an industrial byproduct.

No silicones. No synthetic buildup. No environmental trade-off.
Just smooth, healthy hair, straight from the forest.