SmartCurl Boost & Define Shampoo

Hair-Identical Amino Acid Cleansing System
Most shampoos face an inherent tension. The surfactants that cleanse effectively tend to be the same ones that strip the hair of moisture, disrupt the scalp's natural balance, and leave strands feeling rough and depleted after washing. The solution the industry settled on was to add heavy conditioning agents after the fact, often synthetic quats, to compensate for the damage done during cleansing. AminoSensyl™ Ultra MB was built to make that compromise unnecessary.

What It Is
AminoSensyl™ Ultra MB is an amino acid-based conditioning surfactant system derived from two natural sources: valine, an essential amino acid naturally found in both hair and skin, and Brassica Napus seed oil, better known as rapeseed. That pairing produces a cationic amino lipid, a conditioning molecule that carries a gentle positive charge, which naturally attracts to the negatively charged surface of hair strands for even, thorough coverage.

How It Works
When AminoSensyl™ Ultra MB meets water and hair, it self-organizes into lamellar liquid crystals, a layered molecular structure that mimics the natural lipid layers found in healthy hair and skin. Those layers deposit evenly onto each strand during cleansing, delivering conditioning benefits at the same time as the cleanse rather than requiring a separate conditioning step. The result is hair that emerges from washing already smoother, softer, and more defined, not stripped and waiting to be repaired.

What It Delivers
- Deep moisturization through amino acid and seed oil-derived lipid technology
- Smooths and defines hair from the first wash, not after a separate conditioning treatment
- Strengthens strands with valine-derived chemistry that works in harmony with hair's natural protein structure
- Weightless conditioning that doesn't leave buildup, greasiness, or residue
- Gentle on sensitive scalps, with no synthetic quats and no harsh cationic agents

Clean Credentials
AminoSensyl™ Ultra MB carries one of the most complete clean certifications of any conditioning surfactant available. It is 100% USDA biobased, COSMOS approved, NSF/ANSI 305 certified, readily biodegradable, and non-toxic to aquatic life. Its amino acid origin means it is inherently biocompatible, derived from the same building blocks your hair is already made of.

Clean doesn't have to mean a compromise on lather, conditioning, or feel. This ingredient proves it.

Natural Definition for Waves and Curls
Most curl products deliver hold through synthetic polymers that stiffen, flake, or collapse in humidity. They force hair into a shape rather than working with it. WaveMax™ works differently: plant-derived, humidity-resistant, and built to enhance the curl pattern your hair already has.

What It Is
A 100% plant-based technology derived from flaxseed and chia, two of nature's most polysaccharide-rich seeds. Those long-chain polysaccharides have a natural bioadhesive affinity for the hair fiber, meaning they bind directly to the strand and interact with its structure rather than coating the outside. No synthetic polymers. No silicones.

How It Works
WaveMax™ bonds to keratin proteins through hydrogen bonding, the same molecular attraction that holds your hair's natural structure together. That interaction smooths the cuticle, encourages the curl or wave to form cleanly, and locks definition against humidity over time. It works with the language your hair already speaks.

What the Science Shows
WaveMax™ was clinically tested for both curl definition and frizz control, measured at multiple time points, including immediately after use and again after 24 hours of humidity exposure:

- 42% more curl definition after 24 hours vs. placebo, outperforming both benchmark competitors
- 25% frizz reduction immediately after use vs. placebo
- 73% frizz reduction after 24 hours of humidity exposure vs. placebo
- Visible cuticle improvement confirmed under Scanning Electron Microscopy, showing measurably smoother strand surfaces vs. untreated hair

Clean Credentials
WaveMax™ is derived entirely from linseed and chia seed extracts. It contains no synthetic polymers, no silicones, and no ingredients of concern. Its water-based formula is fully compatible with clean beauty standards, and its plant-based origin means it biodegrades naturally without leaving a trace in the environment.

Your curls. Nature's tools. Nothing in between.

A sophisticated blend of five amino acid-based cleansers gently lifts away excess oil, buildup, and impurities without stripping the scalp or hair. This pH-conscious system helps preserve essential moisture and maintain a clean, balanced scalp - creating the ideal foundation for healthy, stronger hair.

Your Scalp's Built-In Balance, Restored

Dandruff, excess oil, and scalp irritation are usually the same problem at different stages. Sebum imbalance creates conditions for Malassezia, a naturally occurring scalp yeast, to overgrow. That overgrowth triggers inflammation, accelerates skin cell shedding, and produces visible flaking. Standard anti-dandruff ingredients target one point in that chain. Capryloyl Glycine addresses all of them.

What It Is
An amino acid derivative built from glycine, one of the simplest and most naturally occurring amino acids in the human body, paired with a naturally derived fatty acid. 100% naturally derived. COSMOS compliant. Natural Origin Index of 100%.

How It Works
Capryloyl Glycine acts at each stage of the imbalance cycle simultaneously.

Oil regulation: Directly reduces sebum secretion at the cellular level, measurable even at low concentrations. Less excess oil means less fuel for dandruff-causing conditions.

Microbiome protection: Inhibits Malassezia furfur overgrowth, the yeast species most directly responsible for dandruff, without disrupting the broader scalp microbiome.

Irritation reduction: Actively reduces the inflammation and scalp irritation that sebum imbalance and microbial overgrowth produce.

What It Delivers

• Reduces dandruff by targeting the yeast overgrowth at its source
• Regulates sebum secretion to prevent imbalance from starting
• Calms scalp irritation and redness associated with sensitized scalps
• Supports a healthy scalp microbiome, the environment where hair grows
• Conditions strands with amino acid-derived chemistry that supports hair health alongside scalp health

Clean Credentials
100% naturally derived. COSMOS compliant. Free from synthetic preservatives and harsh antimicrobial agents. Amino acid origin means it is inherently gentle, biocompatible, and effective without overriding the scalp's natural biology.

A balanced scalp is not a trend. It is the foundation of healthy hair.

The Ingredient Your Scalp Has Been Asking For

Scalp itch is common and commonly misdiagnosed. Most people reach for anti-dandruff formulas or assume dry scalp. The actual source is often deeper: a neuropeptide called Substance P, released by sensory nerves in the epidermal layer when they encounter irritation or stress. It triggers a cascade of inflammation and histamine response that registers as itch. Most topical treatments can't reach it. Hydrolyzed Cornstarch can.

What It Is
A naturally derived ingredient produced through enzymatic hydrolysis: enzymes, not harsh chemicals, break corn starch down into short-chain sugars called oligosaccharides. Biocompatible and bioavailable, it works at the level of the scalp's sensory biology rather than the surface.

How It Works
The oligosaccharides in Hydrolyzed Cornstarch block the NK-1 receptor, the specific receptor Substance P activates to trigger itch. That intercepts the signal before inflammation begins, addressing discomfort at its source rather than masking it after the fact.

It also forms a gentle moisturizing film on the scalp and hair fiber, improving slip and reducing manipulation damage during cleansing. No heaviness. No residue.

What It Delivers

• Reduces scalp itch by blocking the specific nerve receptor responsible for itch signaling
• Anti-inflammatory and anti-allergic properties that calm scalp sensitivity at the source
• Improves slip and detangling during cleansing, reducing breakage and manipulation damage
• Supports scalp barrier health through moisturizing, film-forming properties
• Gentle on sensitive scalps, including those with compromised barrier function

Clean Credentials
Produced through enzymatic hydrolysis, one of the cleanest processing methods in cosmetic chemistry. No harsh solvents. No synthetic additives. Corn starch, broken down by enzymes into smaller compounds the scalp can actually use.

Sometimes the most effective ingredients are also the simplest ones.

Citropol
Silicone-Free. Frizz-Free. No Compromise.

For decades, silicone has been the default ingredient for smooth, manageable hair. It works by coating the strand with a synthetic film that temporarily tames frizz and adds slip. The problem? Silicones are not biodegradable; they build up on your hair over time, and they sit on a clean beauty no-fly list for good reason. Citropol is the answer the industry has been working toward.

What It Is
Citropol is a plant-derived, forest-sourced polymer made from terpenes, the naturally occurring compounds found in pine trees. It is biorenewable, 100% biodegradable, and certified to meet Forest Stewardship Council (FSC) standards. Every molecule is upcycled from a byproduct of the paper-making process, meaning nothing goes to waste. It is one of the very few ingredients that is genuinely better than silicone in both performance and sustainability.

How It Works
Citropol coats each strand with a lightweight, uniform layer that smooths the cuticle, reduces friction, and locks out humidity. Unlike silicone, which sits on top of the hair and accumulates with repeated use, Citropol integrates cleanly and leaves no heavy residue behind.

The result is hair that moves, feels natural, and stays smooth without the weight or buildup you'd expect from a conventional anti-frizz ingredient.

What the Science Shows
When tested head-to-head against a benchmark silicone, Citropol outperformed across every key hair care metric:

- 58% reduction in frizz vs. 55% for silicone, in controlled testing
- 45% less product buildup after 10 applications compared to silicone
- Heat protection up to 450°F, guarding hair from styling damage
- Humidity resistant, keeping frizz at bay even in high-moisture conditions
- Improved combability and shine, without grease or residue

Clean Credentials
Citropol carries one of the cleanest sustainability profiles of any performance hair ingredient available. It is biorenewable, biodegradable according to the OECD 301B standard, non-toxic, and non-allergenic. The terpenes it is made from are FSC-certified pine, upcycled from what would otherwise be an industrial byproduct.

No silicones. No synthetic buildup. No environmental trade-off.
Just smooth, healthy hair, straight from the forest.