Powered By Seven Clean Clinically Proven Active Ingredients
- These ingredients work synergistically to stimulate hair follicles and surrounding skin cells in support of protein synthesis, the process inside hair follicles that controls hair growth.
- Optimal concentrations of scientifically proven active ingredients create a harmoniously powerful yet gentle approach to hair and scalp health.
- The Better Roots Growth Support Shampoo promotes healthy hair growth by strengthening the hair fiber. The Better Roots Growth Support Conditioner further assists by maintaining the strength and health of these fibers, promoting length.
- Created with tomorrow in mind, each ingredient has been sourced, vetted, and certified with the utmost care for the well-being of humans and the environment.
Creatine (Cosmo C 100)
Your Hair's Natural Rebuilder, Activated
You've heard of creatine in the context of muscles. That's because it's one of the body's most fundamental building blocks, a naturally occurring amino acid derivative that the body uses to repair and reinforce structure under stress. Your hair works the same way. And when it's been bleached, colored, heat-styled, or chemically treated, it needs the same kind of rebuild.
What It Is
The creatine in this formula is bioidentical to the creatine your skin and scalp naturally produce. That means your hair recognizes it and knows exactly what to do with it. It's not a synthetic coating or a foreign compound. It's a molecule your hair fiber is already designed to work with, delivered in concentrated form where it's needed most.
How It Works
Creatine penetrates into the hair fiber and strengthens it from the inside by forming new electrostatic bridges between the keratin proteins that give your hair its structure. When those bonds are damaged or missing from heat and chemical exposure, creatine steps in to rebuild them.
It also raises the hair's natural resistance to heat, measurably increasing the temperature threshold at which hair proteins begin to break down. That means better protection every time a flat iron or blow dryer comes near your strands.
What the Science Shows
Tested against both a vehicle control and hydrolyzed wheat protein, creatine outperformed across every damaged hair scenario:
- 64% repair of bleached Caucasian hair, vs. 11% for the control
- 48% repair of chemically relaxed Ethnic hair, matching hydrolyzed wheat protein at a lower concentration
- 33% heat protection against flat iron damage on Asian hair, where the control offered zero protection
- Effective across all hair types, including Caucasian, Ethnic, and Asian hair in clinical testing
Clean Credentials
Creatine is one of the most body-compatible ingredients in hair care. It is identical to what the body already makes, which means it carries no risk of toxicity and works in harmony with your biology. There are no synthetic additives, no harsh processing agents, and no ingredients of concern.
Just a molecule your hair already knows, doing the work it was built to do.
Red Clover Flower and Biomimetic Peptides (Capixyl)
An optimized hair growth cycle largely depends on the health and size of the hair follicles, the organs responsible for hair production. Alopecia, or general hair loss, occurs as a result of the gradual miniaturization of these follicles, influenced by various factors. The key to limiting hair loss and promoting hair growth lies in fostering a strong and healthy environment essential for the regeneration of these follicles.
Capixyl is a synergistic blend of biomimetic peptides and antioxidant-rich red clover flower extract. Its multifunctional efficacy, which has been clinically proven, provides a universal solution for fuller, longer, and healthier hair at any life stage.
Benefits include:
- Provides a healthier scalp environment to support hair growth
- Rebalances the scalp microbiota to support healthy hair growth
- Boost density by 46% after 4 monthsÂ
- Accelerate hair formation by 50%
- Reduce micro-inflammation by 48%
Improves hair follicle anchorage up to 400%
Ceramide NG (Hairfluxâ„¢)
Your Scalp and Strands, Restored
Healthy hair starts at the scalp. When it's irritated, dry, or inflamed, hair can't thrive. At the same time, color, bleaching, and chemical treatments break down the fiber from within, weakening the structure that keeps strands strong. Hairflux® addresses both at once.
What It Is
A bio-inspired ceramide complex combining plant-derived Ceramide NG with Olive Fruit Oil and Castor Seed Oil. Developed through over 20 years of ceramide science, it works on two levels: calming the scalp and rebuilding the hair fiber.
For Your Scalp
Around 60% of women and 40% of men experience scalp discomfort. Hairflux® was clinically tested on panelists with dry, itching scalps and visible redness. After two weeks, participants showed measurable improvement across all three markers: dryness, redness, and itching, confirmed by clinical expert grading and before-and-after photography.
The mechanism: Hairflux® reduces Interleukin-1, one of the primary inflammatory proteins behind scalp irritation.
For Your Hair
Chemical treatments break down the internal protein structure of each strand, causing the fiber to swell, weaken, and break. Hairflux® repairs that damage:
- 82% repair effect on chemically straightened hair, via clinical fiber stress testing
- 75% reduction in swelling of bleached hair, restoring the fiber closer to its virgin state
Reduces breakage on color-treated, bleached, and chemically processed hair
Validated across all hair types: Afro-textured, Asian, and European
Clean Credentials
Bio-inspired and olive-derived ceramide, paired with Olea Europaea (Olive) Fruit Oil and Ricinus Communis (Castor) Seed Oil. No synthetic silicones. No harsh chemicals. Clinically validated to work with your hair's natural biology.
Pine Tree Terpenes (Citropol )
Citropol
Silicone-Free. Frizz-Free. No Compromise.
For decades, silicone has been the default ingredient for smooth, manageable hair. It works by coating the strand with a synthetic film that temporarily tames frizz and adds slip. The problem? Silicones are not biodegradable; they build up on your hair over time, and they sit on a clean beauty no-fly list for good reason. Citropol is the answer the industry has been working toward.
What It Is
Citropol is a plant-derived, forest-sourced polymer made from terpenes, the naturally occurring compounds found in pine trees. It is biorenewable, 100% biodegradable, and certified to meet Forest Stewardship Council (FSC) standards. Every molecule is upcycled from a byproduct of the paper-making process, meaning nothing goes to waste. It is one of the very few ingredients that is genuinely better than silicone in both performance and sustainability.
How It Works
Citropol coats each strand with a lightweight, uniform layer that smooths the cuticle, reduces friction, and locks out humidity. Unlike silicone, which sits on top of the hair and accumulates with repeated use, Citropol integrates cleanly and leaves no heavy residue behind.
The result is hair that moves, feels natural, and stays smooth without the weight or buildup you'd expect from a conventional anti-frizz ingredient.
What the Science Shows
When tested head-to-head against a benchmark silicone, Citropol outperformed across every key hair care metric:
- 58% reduction in frizz vs. 55% for silicone, in controlled testing
- 45% less product buildup after 10 applications compared to silicone
- Heat protection up to 450°F, guarding hair from styling damage
- Humidity resistant, keeping frizz at bay even in high-moisture conditions
- Improved combability and shine, without grease or residue
Clean Credentials
Citropol carries one of the cleanest sustainability profiles of any performance hair ingredient available. It is biorenewable, biodegradable according to the OECD 301B standard, non-toxic, and non-allergenic. The terpenes it is made from are FSC-certified pine, upcycled from what would otherwise be an industrial byproduct.
No silicones. No synthetic buildup. No environmental trade-off.
Just smooth, healthy hair, straight from the forest.
Castor Oil Esters (Proshine)
The Science of Seriously Shiny Hair
Shine isn't just cosmetic. It's actually a sign of health. When a hair cuticle lies flat and smooth, light reflects evenly off it, creating that glossy, vibrant look. When it's lifted or damaged by heat, chemicals, or UV exposure, light scatters instead of reflecting, and the result is dull, flat hair.
What It Is
A 100% plant-based ester derived from castor oil, developed under Green Chemistry principles. Zero synthetic silicones. 100% biodegradable.
How It Works
ProShine® binds directly to keratin proteins inside the hair fiber, forming a uniform molecular coating with a high refractive index. Engineered to reflect light with intensity and consistency across every strand.
What the Science Shows
ProShine® was clinically tested across virgin, bleached, and color-treated hair, and the results speak clearly:
- 184% more shine on natural hair vs. placebo
- 428% more shine on bleached hair vs. placebo
- 127% shinier bleached hair vs. untreated strands
- 42% shinier color-treated hair vs. untreated strands
- Enhances the vibrancy of dyed hair, helping color look fresher for longer
These results hold across all hair types and textures, whether your hair is natural, lifted, or chemically treated.
Clean Credentials
ProShine® is derived entirely from castor, a renewable plant source, and produced under Green Chemistry guidelines. It's 100% biodegradable, contains zero synthetic silicones, and delivers real optical performance without any of the buildup or residue that traditional shine ingredients leave behind.
Brilliant hair. Clean formula. No compromise.
Prickly Pear Stem Extract (AquaCacteen)
AquaCacteenâ„¢ is an ultra-refined elixir from prickly pear (Opuntia ficus-indica) that blocks the release of stress markers from sensory nerve cells in the skin, calming and soothing irritated skin. AquaCacteenâ„¢ features outstanding hydrating properties thanks to its high content of water-binding compounds.
Clinical studies conducted on both men and women showed that AquaCacteenâ„¢ was exceptionally soothing and firming for the skin. Furthermore, it was found to be very hydrating, even in rinse-off products.
Benefits include:
- Soothes and calms irritated skin
- Hydrates the skin (even in rinse-off formulation)
- Protects and firms the skin
Pea Sprout Extract (Anagain)
A clinical study conducted for three months on study volunteers with mild to moderate hair loss showed the capacity of AnaGainâ„¢ (Pea Sprout Extract) to reduce hair loss.
As a consequence, AnaGainâ„¢ increased the hair growth coefficient (proportion of active hair follicles) from 4 to 7.2 indicating a strong hair-regrowing effect. By reactivating hair growth, AnaGainâ„¢ helps the hairs to keep their original density and thickness.