Powered By Clean Clinically Proven Active Ingredients
- These ingredients work synergistically to stimulate hair follicles and surrounding skin cells in support of protein synthesis, the process inside hair follicles that controls hair growth.
- Optimal concentrations of scientifically proven active ingredients create a harmoniously powerful yet gentle approach to hair and scalp health.
- The Better Roots Growth Support Shampoo promotes healthy hair growth by strengthening the hair fiber. The Better Roots Growth Support Conditioner further assists by maintaining the strength and health of these fibers, promoting length.
- Created with tomorrow in mind, each ingredient has been sourced, vetted, and certified with the utmost care for the well-being of humans and the environment.
Red Clover Flower and Biomimetic Peptides (Capixyl)
An optimized hair growth cycle largely depends on the health and size of the hair follicles, the organs responsible for hair production. Alopecia, or general hair loss, occurs as a result of the gradual miniaturization of these follicles, influenced by various factors. The key to limiting hair loss and promoting hair growth lies in fostering a strong and healthy environment essential for the regeneration of these follicles.
Capixyl is a synergistic blend of biomimetic peptides and antioxidant-rich red clover flower extract. Its multifunctional efficacy, which has been clinically proven, provides a universal solution for fuller, longer, and healthier hair at any life stage.
Benefits include:
- Provides a healthier scalp environment to support hair growth
- Rebalances the scalp microbiota to support healthy hair growth
- Boost density by 46% after 4 months
- Accelerate hair formation by 50%
- Reduce micro-inflammation by 48%
Improves hair follicle anchorage up to 400%
EverGuard (Capryloyl Glycine) Amino Acid
Your Scalp's Built-In Balance, Restored
Dandruff, excess oil, and scalp irritation are usually the same problem at different stages. Sebum imbalance creates conditions for Malassezia, a naturally occurring scalp yeast, to overgrow. That overgrowth triggers inflammation, accelerates skin cell shedding, and produces visible flaking. Standard anti-dandruff ingredients target one point in that chain. Capryloyl Glycine addresses all of them.
What It Is
An amino acid derivative built from glycine, one of the simplest and most naturally occurring amino acids in the human body, paired with a naturally derived fatty acid. 100% naturally derived. COSMOS compliant. Natural Origin Index of 100%.
How It Works
Capryloyl Glycine acts at each stage of the imbalance cycle simultaneously.
Oil regulation: Directly reduces sebum secretion at the cellular level, measurable even at low concentrations. Less excess oil means less fuel for dandruff-causing conditions.
Microbiome protection: Inhibits Malassezia furfur overgrowth, the yeast species most directly responsible for dandruff, without disrupting the broader scalp microbiome.
Irritation reduction: Actively reduces the inflammation and scalp irritation that sebum imbalance and microbial overgrowth produce.
What It Delivers
- Reduces dandruff by targeting the yeast overgrowth at its source
- Regulates sebum secretion to prevent imbalance from starting
- Calms scalp irritation and redness associated with sensitized scalps
- Supports a healthy scalp microbiome, the environment where hair grows
- Conditions strands with amino acid-derived chemistry that supports hair health alongside scalp health
Clean Credentials
100% naturally derived. COSMOS compliant. Free from synthetic preservatives and harsh antimicrobial agents. Amino acid origin means it is inherently gentle, biocompatible, and effective without overriding the scalp's natural biology.
A balanced scalp is not a trend. It is the foundation of healthy hair.
Biomimetic Amino-Acid Cleansing System
A sophisticated blend of five amino acid-based cleansers gently lifts away excess oil, buildup, and impurities without stripping the scalp or hair. This pH-conscious system helps preserve essential moisture and maintain a clean, balanced scalp - creating the ideal foundation for healthy, stronger hair.
Hydrolyzed Cornstarch
The Ingredient Your Scalp Has Been Asking For
Scalp itch is common and commonly misdiagnosed. Most people reach for anti-dandruff formulas or assume dry scalp. The actual source is often deeper: a neuropeptide called Substance P, released by sensory nerves in the epidermal layer when they encounter irritation or stress. It triggers a cascade of inflammation and histamine response that registers as itch. Most topical treatments can't reach it. Hydrolyzed Cornstarch can.
What It Is
A naturally derived ingredient produced through enzymatic hydrolysis: enzymes, not harsh chemicals, break corn starch down into short-chain sugars called oligosaccharides. Biocompatible and bioavailable, it works at the level of the scalp's sensory biology rather than the surface.
How It Works
The oligosaccharides in Hydrolyzed Cornstarch block the NK-1 receptor, the specific receptor Substance P activates to trigger itch. That intercepts the signal before inflammation begins, addressing discomfort at its source rather than masking it after the fact.
It also forms a gentle moisturizing film on the scalp and hair fiber, improving slip and reducing manipulation damage during cleansing. No heaviness. No residue.
What It Delivers
- Reduces scalp itch by blocking the specific nerve receptor responsible for itch signaling
- Anti-inflammatory and anti-allergic properties that calm scalp sensitivity at the source
- Improves slip and detangling during cleansing, reducing breakage and manipulation damage
- Supports scalp barrier health through moisturizing, film-forming properties
- Gentle on sensitive scalps, including those with compromised barrier function
Clean Credentials
Produced through enzymatic hydrolysis, one of the cleanest processing methods in cosmetic chemistry. No harsh solvents. No synthetic additives. Corn starch, broken down by enzymes into smaller compounds the scalp can actually use.
Sometimes the most effective ingredients are also the simplest ones.